I love this salon. And this salon loves me. My hair gets complimented more that it EVER has (really, ever), and people love the Aveda smell they get just from hugging me. Both ways-Bonus. I feel pampered, and so happy when I am here. I expect the best, and get it at Pure.

Danielle is absolutely amazing!!!! You feel completely relaxed and pampered the moment you enter the salon. The tone is peaceful...extremely tranquil. The head and hand massage are soothing. The cut is perfect (with Danielle). I have so many people stop and ask me who my hair stylist is...even other hair stylists. Highly recommend you try the lovely Salonspa.

Always a great experience! I've been going here for years and can highly recommend any of the stylists. Super professional and friendly staff!

After a bad experience on my first try, Rick, the owner went above and beyond to correct the situation. Thankful for a great experience today! He is a true professional. :)

Despite the fact that I am located near another Aveda salon, I am more than willing to drive 45 minutes to get my hair done at Pure Aveda. My hair always comes out just how I want it and my stylist (I use Kasey or Danielle, depending on who I can get an appointment with) always teaches me new tricks to better style my hair at home. And you can't beat the atmosphere and the hospitality. The only reason I wouldn't recommend it? Pure Aveda is getting way too popular and therefore it can be a little difficult to get an appointment- but that is only further proof that this salon is the best Central Florida has to offer. I won't get my hair done anywhere else.