Loren is amazing!! He listens to your concerns and instructs you on how you can make subtle changes in your hair routine which help you look fabulous! I feel great every time I leave this salon!! I absolutely recommend this salon to everyone!!

Visiting Tru Salon has radically changed my day-to-day experience with my hair. At Loren's advice, I began shampooing less frequently. After few weeks of getting adjusted, everything changed. My hair is stronger. I spend less money on shampoo. I PREFER "dirty" hair because it holds style better. And that's just small part of a bigger change. Loren and Holly and the staff at Tru really try to educate me about caring for my hair. If I can't make it look like I want it to, they teach me how to do it. I pay more for a haircut, it's true. And I worry about that, to be honest. But the haircuts grow out better and I know how to take care of my hair in between, so when I have to wait longer between cuts, I can.

I had the most positive experience at Tru the other night. They always welcome me, gave me a glass of wine, and treated me like family. They value their customers. Kayla is amazing. . . provides me professional advise in a language I can understand and encourages me along the way. Shelia the receptionist is wonderful as well, friendly, fast, and provides the level of customer service that exceeds my expectations. I highly recommend this salon!! They won't throw in a stylist until they are good and ready to take on new clients. It's a family business with family values. Amazing!

My hour long hair cut appointments at Tru Salon are not just an hour of wash, dry, and style. It's that PLUS education - Loren has taught me to wash less and experience faster growing stronger healthier hair. I love working with dirty hair because it is much easier to style. When I do not know what to do, Loren is always there to teach me a new style method. My favorite day is day 5 after wash - it took me forever to get comfortable with it but with guidance and support from Loren, it has been a huge accomplishment! Sheila is the positive motivating individual who schedules and meets you at the door! A lot of Tru Salon success is due to Sheila. She is amazing! I highly recommend Tru Salon...the best investment is the investment in yourself! Education and all!

Believe the reviews; Tru Salon is absolutely amazing, 5 stars. I have been to many different salons in both the Coralville area and in Des Moines and had yet to find a place quite like Tru Salon. Each time I go I have been welcomed warmly and offered a beverage, I automatically feel at ease and comfortable (sometimes going to a stylist gets me a tad anxious). So far, I've only gone to Loren and he is amazing, but from what I've read I would not doubt the other stylists' skills. Loren taught me so much about my hair, things I had never been told before. I've been stuck with this head of hair for 22 years and finally someone explained to me how to wash, style, and care for it properly. If you are worried about the price be reassured that it is worth every penny and you will walk away feeling great, looking great, and knowing that you have learned something. I highly recommend going to Tru Salon.